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Spent Online (A Special Section of the Philippine Star)
by DANDI GALVEZ
November 30, 2001

Yet another site that makes online shopping in the Philippines easier. Make use of Filgifts.com's helpful category searches and budget range links to have a cheap and cost-effective shopping trip. This Christmas, they have simple suggestions and gift ideas if you find yourself against the wall. A must for [an] everyday holiday shopper.

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Hassle-Free Gift-Giving
The Philippine Star, Print Edition
by LOUIE-AN PILAPIL
July 13, 2001

Metro Manila traffic has certainly intruded into every aspect of urban life. Stop and take a peek at the long day ahead of you, and you'll see it quite clearly. Work hours are cut short, leisure time is reduced and energies are used up at an exasperating rate with senseless rushing from here to there.

The simple and ideally pleasant task of shopping for presents and trinkets has become an exercise in endurance and patience. Luckily for the rest of us, however, not everyone has been up to the work-out. Some nobly lazy souls out there have been unwilling to plough through the crowds and inconveniences of malls. To the reproach, "Do you expect to simply sit around and wait for grace to fall onto your lap," their answer is a smug and resounding "Yes!" At least in this instance, it is.

Hence, the birth of Filgifts.com - an online gift center that caters to customers who value their time and energy, to customers who believe that, yes, some things do come easy.

"Buying the right gift the traditional way takes time," Filgifts.com's managing partner Gerry Ditching says, "And we think customers deserve better, particularly since they've got only so much time on their hands. We know they value their time and convenience."

The result of this understanding is a site that allows shoppers to choose, order and pay for their items in as little as five minutes! And as long as the order comes in before 2 p.m., the items are packed and shipped on the very same day. For major Philippine cities, the gift usually arrives the next day or the day after. The website itself is a haven for online shoppers. It is not only user-friendly, it is attractive and well-maintained as well.

Looking for the perfect gift is simply easy, since the items are sorted out by recipient and by product. Ditching assures clients of getting quality products and after-sales service from Filgifts.com, since they source their items only from manufacturers and authorized Philippine distributors.

So how are Filipinos taking to online shopping? Ditching says the Philippines still has a long way to go. "With a less than a one-million user base and a sluggish economy, there is certainly a lot of room for growth," he says. "As far as the Filipino consumers' mindset is concerned, they are just starting to realize the convenience and reliability of online shopping."

Nevertheless, he is optimistic of the role e-commerce will play in the future. "In the long run, with wisdom and prudence, and with lessons learned from the US dot-com experience, (e-commerce) will head toward greener pastures," he says.

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